There are three critical components to get the maximum sales price for your home. The quality and coordination of these essential elements determine whether you will achieve the highest price possible for your home. If you are looking to buy a home click here to see how we can find you hidden gems and give you a marked advantage as a buyer.
Salt Lake City realty company has successfully implemented this time-tested strategy to deliver:
- Higher sales prices.
- More buyers accessing Storey Realty’s listings than any other real estate professional’s listings.
Storey Realty understands the relationship between the way your home looks, the way it is portrayed in marketing materials and the importance of attracting high quality, motivated buyers to your home. Storey Realty is an industry innovator with the expertise required to bring you the highest return possible for your most important investment.
Part# 1 Home Condition.
If your home is not show ready, it leaves the buyer with a number of points of negotiation. If the deck or the kitchen needs work, a buyer can use these problems as a reason to ask you to reduce your price. While other factors impact price (market climate and the condition of the other homes in the area at the time of sale), I strongly believe in eliminating any points of negotiation before showing your home.
Even if buyers cannot articulate it, they know when a home feels right. Get your home ready to show and ready to go, so it will look spectacular in the marketing materials we create and have that perfect feeling when potential buyers enter.
Whether it’s to gain more time in order to do the repairs yourself or to find vendors to do them professionally for you, allow the knowledgeable Storey Realty Personal Assistant to compare, reserve, find and do just about anything at anytime to help you! She is an expert at project management and will help you transform your home from lived in to move in condition.
Part#2: Once It’s Ready to Go, Get Many Buyers Emotionally Connected to the Property
Once it is ready to go, I showcase your home with world-class media and advertising. I start by bringing in a professional photographer to capture the unique beauty of your home.
My graphic designer will create a selection of custom yard signs, which you can select from or modify as desired, to help advertise the sale of your home in the neighborhood. My designer will also utilize the professional photographs to create a custom, full-page, two-sided, high-gloss color magazine to showcase the many amenities of your home.
Custom Multimedia Website
With home buyers increasingly searching for properties online, a compelling web presence is a must. I will create a dedicated website to showcase your home that includes beautiful photographs and a professionally produced online video tour. An example of a property website can be seen here: www.havenstonehome.com
Internet/TV Search Campaigns
We upload your home’s data into our Data Distribution System that populates 81 websites, mobile apps and a home-search TV channel to maximize exposure of your home.
Targeted Industry Awareness Campaign
I do special research and phone the brokers and agents that have been showing similar properties in and outside of the neighborhood and have them show your house to those buyers too. I am the only agent that does this and it is one way I get more buyers that are qualified to your property than anyone else. I also contact other agents I feel have a high possibility of bringing great buyers to see your home.
Print Magazine Campaign
I use high-gloss magazines to get your house in front of the marketplace. I have special agreements with various Smith’s, Fresh Markets, and restaurants in your local marketplace to showcase your home. This gets the most buyers interested in your house, and it’s one of the ways we can help get the maximum sales price for your home.
Part #3: Create a Competitive Bidding Situation.
I will walk you through the necessary disclosure documents in advance, so that you will be familiar with and understand everything you will be asked to sign when the big day arrives.
I also review and explain the purchase agreement so that you will be prepared to assess offers once they come in. Making the entire process go as smoothly and stress-free as possible is what we are all about.
I have a great deal of experience negotiating on behalf of his clients and closing out sales. I have developed his skills over the years by taking a number of courses in negotiation and communication, including Vital Smart’s Influencer™ Training and Crucial Conversations® Training. Negotiation and communication are such a passion for me that I have been practicing weekly for over two years at a local training company, Improve Resolve, to develop my skills even further.
I am trained and experienced at negotiating agreements without giving in.
With my excellent marketing and pricing expertise, my team’s strategy is to place you in a position of power with multiple offers coming in on your home. That allows me to negotiate from a position of strength on your behalf and to garner the best possible price and terms for you.